ABOUT

To know a little bit about me, my name is Lawrence Morales, I am a visual communicator, and leader in creating brand identities for corporate and retail clients from Logo design to web design and artistic presentations to name a few, next to liaising with the client to determine what kind of work and concepts the client has, I always generate ideas and create layouts that align with the client’s wants and needs.

I was born in Venezuela, I moved to Madrid to study at Escuela Superior de Dibujo Profesional (ESDIP). since I have always been talented in drawing and visual design.

My talent led me to mix the art of drawing and painting with the digital world, to become one of the finest graphic and web designer artists creating designs and visual concepts that deliver information through imagery, art, and photographs.

I conceptualize and generate complete imagery to relay a message in a way that pleases the eye of the viewer. To achieve this goal, I have extensive knowledge in production in multiple media formats and I know how to keep the client’s needs at the forefront during the production process. Some of my major duties and responsibilities include:

– Creating materials by hand or using technology and creative software suites to generate illustrations, layouts, and designs.
– Designing brochures, magazine covers and backs, billboards, brochures, web pages, advertising for a variety of media formats, and annual reports.
– Conceptualizing and designing Brand identities, and content production mood board for TV series and Movies.
– Generating drafts and mockups of proposed designs for the client to review and make revisions as requested.
– Maintaining client communication from project start to finish.
– Review final work with clients and make final revisions or deliver the product to the client.